Why You Should Take Full Advantage of Google My Business

At Lift Conversions, we’re firm believers in the intrinsic value of Google My Business to businesses of all shapes and sizes – no matter what field they’re in. The why of our belief in the GMB platform is pretty simple – it’s a completely free placement on the world’s largest search engine. It offers a bevy of features business owners and managers, employees and stakeholders can use to give their users – who just happen to be their clients and customers – somewhere to find verified, legitimate information about the business they’re interested in. That’s a win-win in our book.

But that’s not all Google My Business can do. In fact, it’s just the tip of the iceberg and we can prove it by showing you just how deep it really goes when it’s used properly and to its full potential. To illustrate this, we’ve outlined what we see as the biggest selling points of Google My Business below:

It’s Free Listing Information: Seriously, this cannot be overstated. A Google My Business listing costs absolutely nothing to establish and all of the features we’ll discuss come free of charge. No monthly billing, no credit card on file, not hassles of any kind really – just a fantastic platform to share information and images relating to your business. So, your users get what they need in one place without the need to browse your website to find it.
On the World’s Largest Search Engine: Did we mention that Google owns more than 85% of the audience in the US? It’s true. Google Search is the #1 search engine and it offers you free real estate on its search results page. That’s real estate you have to take advantage of if you’re going to find true success online. And remember, all your competitors will have a GMB listing, so if you don’t you’re already behind the 8-ball and that’s now where you want to be.
Helps You Generate Reviews: Today, trust is afforded online businesses through reviews users can find and read for themselves before they reach out to you for goods or services. This is simple fact and proven again and again through research and studies into how people interact with the web. So, having a platform in your portfolio dedicated to helping you build up your review count is vital to getting the most from your online efforts. There’s even a shareable Google My Business review link you can place in texts or emails to increase the chances of scoring a good review!
Talk to Customers with Posts: Want to share more information with your users than just your name, address and phone number? Then you need to use Google Posts – a feature that allows you to share short articles, promotions and more with your GMB users. These are a fantastic way to share timely information with users without the need to add to your website. That means it’s a platform that gives you flexibility and opportunity that others simply can’t match – not to mention unrivaled reach.
Showcase Your Goods & Services: With the option to include your goods and services – along with detailed descriptions – Google My Business makes it incredibly easy to inform your users of what you offer and how to get it. That’s another outlet for you to promote the things that you offer without doubling up on your website or spamming your social media feeds with service or product-oriented information.
It Works with Voice Assistants: Better still, when you add more information about your business or organization to Google My Business you’re actually doing more for those with Voice Assistant technology. See, these devices use the information on your Google my Business listing to give those users more information if they request it. That’s extremely helpful to your users and should continue to grow in importance as this voice-assisted technology gains momentum worldwide.
Instant Unlike Everything Else: The last item to discuss relating to why Google My Business is vital to your online success is it’s instantaneous nature. By that, we’re talking about its ability to take whatever you’re inputting and place it immediately on the web. You need a web person to handle new web pages or edits to your site. Advertising takes time to plan and execute and it comes with costs associated in most cases. GMB is free and your Posts and updates are online right away, so you can get instant gratification there that’s impossible to find elsewhere in your online portfolio.

Lift Conversions Can Help You Take GMB To New Heights

Are you using your Google My Business listing to its full potential? Have you squeezed every last drop of effectiveness out of it monthly? Do you want to speak to an expert about what’s possible? Then you want to schedule a free and no-pressure Google My Business consultation with our top-rated digital marketing team. We’re GMB specialists and can help you transform your generic or nonexistent listing into one that’s the envy of all the other businesses in your vertical. best of all, costs are incredibly low for this service and the results will last for as long as you manage them properly.

Don’t put it off for even one more day – not when a consultation comes at no charge and includes all the straightforward answers you need to make the best decision for your business and your Google My Business listing. Call (773) 419-3636 or submit a contact form to get started!