Traditional SEO vs. Local SEO from Lift Conversions

Traditional SEO vs. Local SEO from Lift Conversions

Over the previous two decades, business owners in just about every industry in America have been inundated with countless articles, headlines and sales pitches touting the vital importance of search engine optimization, or SEO for short, to their online success. So, it should come as no surprise to those of us in the industry that every client who comes to us for assistance has SEO on their mind from the start. Why shouldn’t they be focused on the one digital marketing service they’ve been told works again and again? They’re just doing what they believe is best for their business and that’s admirable.

However, the stories and headlines that capture attention leave out one all-important item when it comes to traditional SEO – the cost. See, SEO isn’t static. It takes effort and expertise that doesn’t come cheap and it’s never ending, so it has to be managed effectively from month to month to ensure it never goes haywire. But before we get to that, let’s take a look at what constitutes traditional SEO by breaking it into four goals. These are:

• Backlink Profiles
• User Experience
• Search Engine Signals
• On-Page Optimizations

How Does SEO Work & Why Does It Stop Working?

Okay, to understand how SEO works we need to think more closely about the four items listed above. First, we have to look at the backlink profile. This refers to all of the outbound and inbound links to and from your site to other sites on the web. This is powerful for organic ranking improvement but it’s also time-intensive because all of those links have to be checked regularly to ensure the site is not linking to bad or penalized data. This is where a lot of the cost comes in and, unfortunately, this cost never goes away.

Simply put, if you stop paying for SEO service, your link profile will begin to erode and you could end up dealing with the ramifications of that for quite some time. As to the other three items, they’re beyond the ability of most in-house teams to tackle so you need experts to handle those as well. And that may mean paying for meeting time so that your SEO team can discuss work with your web designer and advertising team. Again, more cost added for things beyond your understanding.

What Is Lift Conversions Local SEO & How Is It Different?

At Lift Conversions, we look at SEO differently than many agencies you may have encountered before. Yes, we offer traditional SEO and deliver outstanding results for our clients in this area. However, we prefer our version of Local SEO that instead of link building focuses on content and keywords important to your products and/or services. We’ll explain further but the basis of our approach is straight from the search engines themselves. They believe content is king and content that speaks directly to users where they live and when they need something is even more valuable.

We take that understanding of what the algorithm wants and run with it through the creation of Location Pages and Specialty Blogs. Our Location Pages take into consideration the high value Google places on location signals from user devices, so they focus on delineating your goods and/or services in each of the specific geographies you service. This gives the following benefits:

• It’s far more affordable than traditional SEO.
• It’s effects are not dependent on the algorithm.
• Content produced is as evergreen as we can make it.
• Location Pages can be adapted to offer even more value.

What Do We Mean When We Say Evergreen SEO Value?

When we say evergreen, we’re talking about the relationship that search has with language. Content is simply written language. If written correctly, using all of the high-value keywords in a specific keyword universe without overtly spamming, the pages never lose their value in the eyes of the search engine – as links tend to do over time – because they’re focused on how users interact with the engine itself. This can be more easily explained with an example, so let’s take a hypothetical user searching for an HVAC company in the Chicago area.

To start their journey, the user will turn to their PC, tablet or mobile device and search for what they need – say “air conditioning repair”. Google knows where they are because of their IP address. It looks for the HVAC company with content that most closely matches their search, so a site with a page devoted to the location will have a better chance to win out for top position – especially if it’s filled with authoritative content already.

No matter what year it is or where they’re located in Chicago, their search will always contain those words – even 25 years from now they’ll input the same query. Links won’t last that long and can’t be hyper-specific to a location like a page devoted to it can be. That’s what separates the Lift Conversions approach from traditional SEO – long-term effectiveness without the need for long-term management.

Learn More About Our Approach to Local SEO Today!

The Lift Conversions approach to Local SEO is inclusive. Every business can afford it because we offer varying levels of page creation and will tailor a package of monthly Location Pages specifically for your needs. We can even create a package that provides you with all of the pages delivered upfront so you get the benefits as quickly as possible while you pay it out over time. In short, we can create the ideal Local SEO content package for your business at the price you’ve been hoping for and it all starts with a free Local SEO consultation. Call (773) 419-3636 or complete a contact form to get started!