Remarketing Lists (RLSA)

Google Best Practices for AdWords Remarketing Lists for Search Ads – Google Best Practices for AdWords

“The Internet gives us more to look at every day: more information, more offers, more options. That’s especially true in commerce, where 49% of customers now visit 2 to 4 sites before before they decide to buy.1 It’s no surprise, then, that 96% of shoppers won’t make a purchase on their first visit to a site.2 So the question today is not just “How do I get shoppers to visit my site?” but “How do I bring them back when they’re ready to buy?” Remarketing lists for search ads (RLSA) can help answer that question. RLSA is a booster engine for search ads: it helps put your great ads in front of highly qualified customers who have already shown interest in your business or your products. In this paper, we’ll look at how remarketing lists can help you build relationships with those customers and win their business." Source

Reaching High-Value Customers with Remarketing Lists For Search Ads – Learn More  | Checklist | Guide