MIOW

Music Is Our Weapon is a 501(c)(3) charitable organization based in Dallas, Texas. Whether it’s a day-long event at a senior living facility or a coordinated session for dementia and Alzheimer’s patients, the team from MIOW gives everything they have to their most important mission – using music to enrich lives.

Challenge


MIOW had reached a point where they were no longer able to attract enough attention for their mission, secure volunteers for events, or find new outlets for their output. Seeking to expand their reach to a broader audience, they sought consulting in relation to the Google Ad Grant program.

Solution


Collaborating closely with the organization and its leadership, we successfully applied for a Google Ad Grant, which was approved by Google. Subsequently, we took charge of account planning, setup, and pro bono management of the Grant, overseeing every aspect of its operation since its initiation.

Our efforts have consistently resulted in substantial traffic numbers to their website, as well as a much wider audience for their messaging.

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