Kappa Alpha

Kappa Alpha Order is the nation’s oldest fraternal organization first chartered at Washington College in Lexington, Virginia in 1865. Since that first Chapter, Kappa Alpha Order has grown to become one of the largest fraternities in the US.


Over the last decade or more, there has been a steady decline in fraternity enrollment across the nation’s campuses. Recognizing the need for a fresh approach to communicate their message to young men, Kappa Alpha looked for innovative marketing strategies.


We proposed a Google Ad Grant solution to Kappa Alpha Order, utilizing the nonprofit status of the Kappa Alpha Educational Foundation for the application. We successfully obtained approval for the grant with the initial application.

Lift Conversions has since managed the Ad Grant, consistently generating nearly 10 million impressions.

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