Jenny Tola Agent

Jenny Tola SF Insurance had been attempting to manage Google Ads in-house and came to us for improvement. As one of many agents in the locale, she needed help differentiating her messaging from that of corporate.

Challenge


The primary obstacle we encountered with Jenny Tola SF was the complete inability to track data once users reached her website. This was a result of corporate control over her domain, necessitating the identification and agreement upon new metrics to measure return on investment.

Solution


We presented a selection of metrics, allowing her to choose the ones she believed would offer the most opportunities. After reaching an agreement, we fine-tuned the account to uncover keyword strategies overlooked by corporate advertisers.

Continuously, we conducted tests on targeting and keyword combinations until we pinpointed the optimal formula for success.

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