Daycare Team

Daycare Team Management includes four brands – The Nook, Smart From The Start, Wise Owl, and Tiny Tot. Each is focused on childcare, but serves completely different audiences – specifically brand to brand.

Challenge


DTM’s owned and operated daycares targeted diverse audiences, offering varying amenities and pricing structures. This diversity rendered a one-size-fits-all advertising approach unfeasible, leading to wasted ad spend within Google Ads during their internally managed campaigns.

Solution


Our solution – each location had its own account. Within these accounts, campaigns were designed to optimize impressions and fill vacancies, while ad groups were crafted for age ranges, geographic targeting, and industry-specific language.

After 18 months, return on investment had surged to a level where the company opened a new facility, inaugurating the fourth Nook location.

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