At Lift Conversions, we believe so strongly in what we do that we don’t use contracts to keep you with us. Our results do that.
DTM’s owned and operated daycares targeted diverse audiences, offering varying amenities and pricing structures. This diversity rendered a one-size-fits-all advertising approach unfeasible, leading to wasted ad spend within Google Ads during their internally managed campaigns.
Our solution – each location had its own account. Within these accounts, campaigns were designed to optimize impressions and fill vacancies, while ad groups were crafted for age ranges, geographic targeting, and industry-specific language.
After 18 months, return on investment had surged to a level where the company opened a new facility, inaugurating the fourth Nook location.