Project #3: Music Is Our Weapon

October 09, 2018

Music Is Our Weapon

Music Is Our Weapon Case Study

Music Is Our Weapon is a 501(c)(3) charitable organization based in Dallas, Texas. They use donated music, music players, and volunteer manpower to bring music into the lives of those who need its power to heal and uplift the most. Whether it’s a day-long event at a senior living facility or a coordinated session for dementia and Alzheimer’s patients, the team from MIOW gives everything they have to their most important mission – using music to enrich lives.

Project link


The client’s business existed previously under a different name. This made it necessary to completely excise that old URL from every possible node to allow the new site to take over as the primary for the business. This would require considerable time and research to complete effectively.



We designed a framework with little resemblance to our previous roofing work and built out a 60+ page design filled with keyword-laden content. This design took full advantage of the company’s USP as the area’s top-rated insurance claim specialist and utilized blogs written with top queries to increase SEO value.

We took the additional step of creating the major listing profiles for this business to increase their organic traffic.

The Results of Our Work

Lift Conversions new professional, polished design has been a boost to the business’ daily traffic and conversions.

  • Location pages added to the site
  • Clicks from our AdWords efforts to their website messaging
  • 11,222 impressions for ad copy designed to deliver CFRC’s roofing messages.

5.21% CTR

5.61% Conversions

+512% Returns
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