Project #16: Roofing by Hernandez

July 09, 2018

Project #16: Roofing by Hernandez

Challenge


The client’s business existed previously under a different name. This made it necessary to completely excise that old URL from every possible node to allow the new site to take over as the primary for the business. This would require considerable time and research to complete effectively.

Solution


We designed a framework with little resemblance to our previous roofing work and built out a 60+ page design filled with keyword-laden content. This design took full advantage of the company’s USP as the area’s top-rated insurance claim specialist and utilized blogs written with top queries to increase SEO value.

We took the additional step of creating the major listing profiles for this business to increase their organic traffic.

The Results of Our Work

Lift Conversions new professional, polished design has been a boost to the business’ daily traffic and conversions.


5.21% CTR

5.61% Conversions

+512% Returns
Project link

Challenge


The client’s business existed previously under a different name. This made it necessary to completely excise that old URL from every possible node to allow the new site to take over as the primary for the business. This would require considerable time and research to complete effectively.

Solution


We designed a framework with little resemblance to our previous roofing work and built out a 60+ page design filled with keyword-laden content. This design took full advantage of the company’s USP as the area’s top-rated insurance claim specialist and utilized blogs written with top queries to increase SEO value.

We took the additional step of creating the major listing profiles for this business to increase their organic traffic.

The Results of Our Work

Lift Conversions new professional, polished design has been a boost to the business’ daily traffic and conversions.


5.21% CTR

5.61% Conversions

+512% Returns
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