Steady Demand

Steady Demand is a social media marketing agency based in Austin, Texas providing a range of content services.

We met Steady Demand through a Google connection and were tasked with assisting them in marketing their business to new areas of the US – including areas in California, Nevada, Illinois, Texas, and Florida. AdWords would be used to get their brand messaging out to these new locations

Project link

Challenge

The client came to us right before the Christmas holiday with the need to have all the work completed and launched before the 1^st of January. This required our office to remain open through the holidays as their business was depending on results we hoped to deliver for new investment.

Solution

Our solution to their problem was simple. We ignored the holiday and created a robust AdWords effort geared to the specific geographies and demographics they were hoping to attract. We dove into research to uncover search terms without the high price tags and developed our keyword strategy to use them effectively.

Within 60 days, we’d proven the efficacy of AdWords for their efforts and brought in the traffic needed to continue to expand.

The Results of Our Work

Lift Conversions brought in great results from the very first week of the run which then translated into signed contracts.

12 high-value, long-term conversions in 30 days
237 clicks from our AdWords efforts to their website messaging
14,132 impressions for ad copy designed to deliver Steady’s social media messaging.