July 02, 2018

Vanguard Plumbing & Sewer

Vanguard Plumbing & Sewer is one of Chicago’s top-rated plumbers with hundreds of online 5-Star reviews.

We met the owner of Vanguard Plumbing & Sewer when he came to our office to fix a plumbing issue. That led to a conversation about his dissatisfaction with his current marketing channels and after we proposed a new strategy designed to improve his results he agreed to sign with us.

Project link


In order to prove the effectiveness of our strategy, we had to compete directly with the company’s efforts on Yelp and Angie’s List. This meant that our budget was far less to start than we would have preferred. However, we knew active management would prove effective.


We began by building the client a new website to replace the dated version he had been using. This included SEO and ongoing content marketing. We also launched AdWords with fully granulated campaigns.

After 90 days, we beat out both Yelp and Angie’s List and moved a portion of their budgets into AdWords.

The Results of Our Work

Lift Conversions’ work continues to pay off for this client who now has a completed, converting web presence.

  • 110 conversions in AdWords from Oct. 2017 to July 2018
  • 1,063 clicks from our AdWords efforts to their website messaging
  • 100,061 impressions for ad copy designed to deliver Vanguard’s service messaging..
1.41% CTR
12.79% Conversion
+299% Return

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