PPC Partnership Questionnaires: Client to Agency
The first meeting between an agency and a prospective client is crucial in determining whether or not a working relationship will be formed. Many clients seeking digital marketing assistance are unsure of their exact needs or budget. This initial meeting serves as an opportunity to address all their questions and for the agency to gather valuable data points. In essence, it’s one of the most important meetings both parties will have, second only to the payment for services rendered.
Lift Conversions: Your Partner in Digital Marketing
At Lift Conversions, we’re committed to educating and informing our clients, as well as serving them. We understand that the complexities of internet marketing can be overwhelming for most business owners. That’s why we’ve compiled a list of questions to help you navigate the process of choosing the right agency partner.
Questions for Prospective Clients to Ask:
- Agency standing with top search engines: Inquire about the agency’s accreditations and partnerships with major search engines like Google and Bing.
- Team member certifications: Ensure the agency’s team members hold the necessary certifications from relevant search engines.
- Agency leadership: Ask about the agency’s leadership and their contributions to the internet marketing field.
- Full-service offerings: Understand what’s included in the agency’s full-service packages.
- Technologies used: Investigate the technologies employed by the agency and their update frequency.
- API integration: Confirm if the agency’s technology integrates directly with top search engines.
- Campaign launch timeline: Get a detailed timeline for your campaign launch.
- Campaign optimization: Understand the agency’s approach to campaign optimization after launch.
- Alignment with other marketing efforts: Discuss how the agency’s Paid Search campaign will integrate with your existing online marketing initiatives.
- Account manager assignment: Learn about the experience and qualifications of the account manager who will be handling your campaign.
- Allocated resources: Understand the resources your account manager will have at their disposal.
- Account manager experience: Inquire about the account manager’s industry experience and vertical expertise.
- Copywriting and landing page management: Determine who will be responsible for creating and managing your campaign’s copy and landing pages.
- Technical support: Ask about the agency’s technical support availability and capabilities.
- Networking opportunities: Explore if the agency offers opportunities to connect with other clients.
- Formula for success: Understand the agency’s approach to achieving successful campaigns, including their bid management strategy.
- Campaign success definition: Learn how the agency defines a successful campaign and the metrics they use to measure it.
- Reporting data: Inquire about the type of data used for reporting and the reasons behind it.
- Additional digital marketing services: Investigate the agency’s range of digital marketing services beyond Paid Search.
Lift Conversions: Your One-Stop Solution for Digital Marketing Success
Lift Conversions is a full-service digital marketing agency with a proven track record of success. We’re proud to be a Google Partner Agency, a Bing Accredited Agency, and an Amazon Business Service Provider. Our team of certified experts is dedicated to helping businesses achieve their online marketing goals.
We believe that the first meeting is a two-way street. It’s an opportunity for us to learn about your business and your needs, and for you to get to know us and see if we’re the right fit for you. We’re confident that after meeting with us, you’ll be convinced that Lift Conversions is the ideal partner to help you take your digital marketing to the next level.
Contact us today to schedule a free consultation and learn more about how we can help your business grow.