If exact match keywords aren’t driving the impression counts you need for your campaigns, open up broad match with a curated negative keyword library in place. When done right, you can get all the benefits of broad match without the dangers of wasted spend.
In a perfect world, we could rely on exact match keywords to do all the work for us. But, unfortunately, that’s not always going to be the case. To open up your impression counts, and give yourself more of an opportunity to rack up conversions, you’re going to need broad and that’s where a negative keyword library can save the day.
- Stop bargain hunters looking for “cheap”.
- Stop employment seekers from clicking ads.
- Keep people names from your search terms.
- Wall off your effort from geographic locations.
- End the flood of research-based queries.
Everyone with an active AdWords campaign should have a negative keyword library. Even if you’re using only exact match, you may one day need to open up keyword targeting to get more impressions and better performance. Make it easy with a negative keyword library from Lift Conversions.
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Usage of your targeted keywords in a query determines when your ad serves. Your negatives prevent your ad from serving when they are included in a query.
If you’re advertising using anything other than exact match keywords, you need negatives to protect you from wasteful spend and low-quality clicks.
You can do it in-house, but it takes time and an eye for what to look for. Lift Conversions can deliver a curated library for your effort at a great price!
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Here are a few basic negative keyword lists organized around specific themes. You can download almost 20,000 negatives you can use immediately to better your campaign’s performance. From the names of every county in the US to the zip codes associated with them, you’ll find terms that matter to any campaign – no matter the vertical. So, be our guest. Download the lists as often as you like!