
Microsoft Advertising Setup & Management
As a Microsoft Certified agency with our share of Bing Insiders, we’re intimately familiar with Microsoft’s system and recommend it to clients who we feel will benefit from Bing’s unique user base.
- Bing benefits from Microsoft’s preloading it onto new Windows computers. Many older users never change Browsers and become Bing users for life.
- Cost-Per-Click are generally lower on Bing due to less competition in each auction for high-value keywords
Microsoft Ad Types
Just like Google, Microsoft offers users a variety of ad types – from standard text to expanded, from dynamic search to app install. Microsoft’s got it all.
Ads you can create with Microsoft Microsoft Product Ads
Have a product catalog on your site? Then Microsoft’s Product Ads are perfect for you. They use website imagery to promote your products in ad copy.
Microsoft Shopping Campaigns Microsoft Intent Ads
Microsoft’s Intent Ads are a great way to get additional traffic from non-search placements like inside an article, on MSN sites, and even in Outlook.
Audience Ads Microsoft Smart Search Ads
Microsoft Smart Search Ads leverage the “touch” approach to search with a preview of the landing page in the ad. It’s the future and it’s here now.
Microsoft Smart Search
40
+
Verticals Served
1
M
Managed Spend
300
k
Clicks Generated
8
M