Web Analytics Tools

Web Analytics Tools

Google Analytics 4

Price: Free

Google Analytics 4 (GA4) is one of the leading web analytics platforms. It was designed to offer a more comprehensive view of your website's performance in the everchanging digital landscape. It replaced Universal Analytics when it was rolled out.

It represents a shift from the previous version (UA), offering a forward-looking foundation for measurement and analysis. There’s nothing more important than data and GA4 gives it to you like few other analytics platforms can.


Price: Free Plan & Pricing Plans Available

Domo Analytics is a cloud-based platform designed to help businesses of all sizes to make data-driven decisions. It offers a comprehensive suite of tools for data integration, visualization, analysis and insights generation.

Domo offers a flexible pricing structure with various options to cater to businesses of all sizes and data needs. They even have a Free Forever Plan that’s ideal for small businesses.

Crazy Egg

Price: Free Trial – Pricing Plans Available

Crazy Egg Analytics is an excellent website optimization tool that uses visual heatmaps, scrollmaps and confetti reports to reveal how visitors interact with your website. It’s easy to get results using this tool.

Crazy Egg helps you understand what's working and what's not, allowing you to make data-driven decisions to improve your website's usability, engagement, and conversions. They also have a free trial.


Price: Pricing Plans Available

Mixpanel is a leading product analytics platform that helps businesses understand how users interact with their sites and apps. By capturing and analyzing user behavior, Mixpanel provides valuable insights that help businesses track user journeys.

Its user-friendly interface, comprehensive features and flexible pricing plans make it an asset for product managers, marketers and anyone looking to optimize digital experiences.


Price: Free Trial & Pricing Plans Available

Databox is a cloud-based business analytics platform that enables businesses to visualize, analyze and track KPIs from multiple data sources. It helps you gain a comprehensive understanding of performance across different segments and make data-driven decisions.

It boasts a user-friendly interface, an impressive host of features and cost-effective pricing. Plus, they offer a free opportunity to test the system out to see what it can do. No risk, no hassle.


Price: Free Plan & Pricing Plans Available

Have you heard of Sitechecker? It’s listed in a section above devoted to SEO and there’s a good reason why it’s found its way here too. It allows you to audit domains, analyze a array of parameters and make better decisions about your data.

They have a selection of pricing plans you can choose from depending on your needs but we recommend test driving the tool with their free trial first. That way you can see for certain whether it’s something you’ll use before signing up.

Crazy Egg

Price: Free Trial – Pricing Plans Available

Okay, we already mentioned Crazy Egg above so why are they here twice? That’s easy. Their analytics is fantastic but we’re talking about heatmaps specifically here. Yes, you might have stumbled upon them during your free trial but we wanted to be sure you did.

Crazy Egg heatmaps can give you clear evidence of what's working and what's not, allowing you to make data-driven decisions to improve your website's usability, engagement and conversions. Don’t forget the free trial!


Price: Free Trial – Pricing Plans Available

When you want heatmaps, there are a variety of tools to choose from but we think it’s worth taking a look at HotJar. They offer a wide range of solutions along with heatmaps like conversion rate optimization and user testing.

Hotjar is a fantastic tool if you’re looking for help improving the user experience of your landing pages, your website or your app so you get more conversions within your budget. That’s why they made this list twice.

VWO Insights

Price: Free Plan & Pricing Plans Available

By using session recordings, heatmaps, surveys, form analytics, and funnel reports, VWO Insights provides valuable insights into user behavior that can be used to improve conversion rates and website optimization.

VWO Insights is a valuable tool for those who want to improve a website's performance. Its user-friendly interface, powerful features, and actionable insights make it a great asset. They also offer a free option.


Price: Free Trial – Pricing Plans Available

Optimizely provides companies and agencies tools to deliver exceptional digital experiences through experimentation and personalization. It offers feature management, content management and more.

Optimizely offers pricing plans that make it easy to get the tools you need to fuel your digital marketing efforts across platforms. Try it out with their free trial and decide for yourself if it does what you need it to do.


Price: Custom Quote

Whizeo is a market-leading B2B conversion rate optimization (CRO) platform designed to help businesses maximize leads and revenue from their websites. It offers web management, behavioral targeting, conversion-focused apps and more.

While they do not offer a free version or advertise their pricing, getting a custom quote should be no problem if what they offer meets your specific needs. Having a suite of great tools at your disposal is always a good idea.


Price: Free Plan & Pricing Plans Available

ClickMeter is a link management platform designed to help you track, analyze and optimize marketing campaigns. It allows you to shorten and brand links, track clicks and conversions, retarget site visitors and so much more.

With flexible pricing and great features, ClickMeter makes it possible for businesses to track their marketing campaigns effectively, optimize their digital presence, and drive measurable results. Give the free plan a try and decide for yourself.


Price: Free Trial & Pricing Plans Available

Intercom Analytics is a powerful tool built into the Intercom platform that helps you gain insights from customer conversations and support interactions. By analyzing chats, emails and self-service articles Intercom provides insights that can work wonders.

While there is no free version, if decoding the secrets of data-driven support is something that your company could benefit from then a call to Intercom would seem to be the way to go.


Price: Custom Quotes

Segment is more than just an analytics company. They offer an excellent way to benefit from your first-party customer data. Their Customer Data Platform (CDP) helps collect, clean and activate first-party customer data so it goes to work for you.

There is no available free version or trial at time of writing but if first-party data can help your company (and it can) then looking into Segment just makes sense. We’re sure their sales and support teams would love to answer your questions.


Price: Pricing Plans Available

Ahrefs offers a suite of analytics tools to help businesses understand website traffic, improve search engine optimization and monitor their competitors. They offer keyword research and competitive analysis, as well as backlink analysis.

There is not a free trial for Ahrefs analytical tools but their pricing is geared toward ensuring every business can find a plan that works for their needs and budget. Check them out if you like powerful tools.


Price: Free Trial & Pricing Plans Available

Pingdom is a website monitoring and performance optimization platform trusted by businesses of all sizes. Its suite of tools and features include synthetic monitoring, real use monitoring, infrastructure monitoring and more.

They offer various pricing plans that correspond to website size and monitoring needs. Plans are formulated on number of checks, pageviews, monitored resources and applications. Free trials and discounts are also possible.


Price: Free Plan & Pricing Plans Available

Similarweb is a leading technology company specializing in web analytics, web traffic and online performance. They offer a wide variety of tools and services aimed at helping businesses and individuals understand their online presence and competitors.

This is a powerful tool that can be used to gain valuable insights into your website's performance and audience. It is a popular choice for businesses of all sizes, from small startups to large corporations.


Price: Free Plan & Pricing Plans Available

Woopra is a customer journey analytics platform designed to help businesses understand their website visitors and customers better. It offers a comprehensive set of features that enable you to track web traffic, build customer profiles and much more.

They offer a variety of pricing options to meet the needs of different businesses. If you're looking for a powerful analytics tool with a wide range of features, Woopra is a good option to consider.


Price: Free Plan & Pricing Plans Available

Semrush Analytics provides you with a wealth of data and insights that can help you understand your website's strengths and weaknesses, identify opportunities for growth, and improve your overall online marketing strategy.

With a range of pricing plans available – including a free plan with limited feature access – there’s an Semrush Analytics option that meets your needs – no matter what they happen to be. Check it out for yourself today.


Price: Free Plan & Pricing Plans Available

Cyfe is a business dashboard software designed to help combine data, visualize trends and create a single solution for reporting. It provides real-time dashboards for users, allowing monitoring of business performance in one centralized location.

Cyfe is a powerful tool that can help improve their performance by providing them with data-driven insights. It is a user-friendly platform that’s easy to set up, easy to use and offers a variety of features to meet needs of business in all industries.


Price: Free Trial & Pricing Plans Available

Kissmetrics is a web analytics platform that focuses on understanding individual customer behavior and journeys. It helps identify and analyze actions of individual users to understand motivations, preferences and pain points.

The tool offers a variety of pricing plans to suit different business needs. They also offer a free trial so you can try the platform before you commit.


Price: Pricing Plans Available

Chartbeat is a content intelligence platform designed to help digital publishers understand what content is engaging readers and how to optimize websites for better performance. It provides real-time analytics and insights into website traffic, engagement and user behavior.

Unfortunately, Chartbeat does not publicly disclose its pricing information. To get a quote for their services, you need to contact their sales team directly.


Price: Pricing Plans Available

Parse.ly is a content optimization platform designed specifically to help online publishers understand audiences, optimize content strategy and prove return on investment (ROI) of content efforts.

Parse.ly offers a variety of pricing plans to suit the needs of different businesses. You can request a demo or contact their sales team to get a customized quote.


Price: Free Plan & Pricing Plans Available

Flurry is a mobile app analytics platform designed to help developers and businesses understand how users are interacting with their apps. It offers a comprehensive suite of features that let you track key metrics, identify source of app installs and more.

This is a truly unique analytics platform in that it offers its core features completely free of charge. This means you can access all the basic functionalities without paying a cent upfront.

Google Search Console

Price: Free

Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free service offered by Google that helps website owners and administrators monitor and maintain their website's presence in Google Search results.

It provides valuable insights and tools to improve website visibility, identify and fix technical issues, and track overall search performance. Plus, it’s free to use!


Price: Free Trial & Pricing Plans Available

GoSquared is a platform offering a tightly integrated suite of products designed to help subscription businesses understand their customers, drive growth and improve their bottom line.

It provides a holistic view of the customer journey, from initial website visit to conversion and ongoing engagement.


Price: Free Trial & Pricing Plans Available

Zuko Form Analytics is a powerful tool designed to help businesses optimize their online forms and increase conversion rates. It provides a comprehensive suite of features for understanding user behavior, analyzing form performance and more.

Zuko Form Analytics offers a variety of pricing plans to suit different business needs. You can start with a free trial to test the platform before committing to a paid plan.

Lead Forensics

Price: Custom Quote

Lead Forensics is a B2B lead identification and sales intelligence platform designed to help businesses identify and qualify potential customers who visit their website. It uses IP address tracking, website visitor behavior analysis and data enrichment to provide valuable insights into anonymous website traffic.

Lead Forensics offers a variety of pricing plans to suit different business needs. You can contact their sales team for a personalized quote.


Price: Free Trial & Pricing Plans Available

GoingUp, the Digital Marketing Supermarket, is a comprehensive online platform offering a wide range of tools and services to help businesses supercharge their digital marketing efforts – including exceptional web analytics.

GoingUp offers various pricing plans to suit different business needs and budgets. You can start with a free trial or request a customized quote.


Price: Free Plan & Pricing Plans Available

Statcounter is a web traffic analysis tool that provides businesses with detailed insights into their website visitors and online performance. It offers a wide range of features to help users track key metrics, analyze traffic sources and much more.

Statcounter offers a free basic plan that includes access to key website traffic metrics. Paid plans offer additional features such as real-time data, funnel analysis, A/B testing, and mobile app access.

Disclaimer: Shiny marketing tools won't guarantee marketing gold. Tailor our picks to your unique needs, test the tools and unearth growth that's truly impactful.