Search Engine Optimization Tools

Search Engine Optimization Tools

Ahrefs Free SEO Tools

Price: Free Version & Pricing Plans Available

Ahrefs Free SEO Tools is a suite of basic SEO tools offered by Ahrefs, a popular SEO software suite. These free tools give you a glimpse of what the more powerful paid versions can deliver – but they’re worthwhile even on their own if SEO matters to you.

Remember, free versions are often offered to whet your appetite for paid versions. That’s a pretty common practice so the Free Tools might not give you what you need. If that’s the case, upgrade to a paid version because the tools are indeed powerful.

All In One SEO

Price: Free Plan & Pricing Plans Available

AIOSEO, a popular WordPress SEO plugin, offers a variety of pricing plans to suit different user needs and budgets. Whether you're a solo blogger, a small business owner or a large agency, they have a plan that can help you reach any SEO goals.

The basic features you gain access to will show you just how valuable AIOSEO can be to an agency or company trying to boost their page rankings, manage backlinks or almost anything else to do with SEO.

SE Ranking

Price: Free Plan & Pricing Plans Available

SE Ranking is a powerful and affordable SEO platform that can help businesses of all sizes improve their website ranking and organic traffic. It is intuitively designed, simple to pickup and ultimately valuable to anyone trying to boost SEO.

With its flexible pricing plans and comprehensive features, SE Ranking is a popular choice for SEO professionals and website owners alike. They offer a free plan and a 14-day money-back guarantee at time of writing.


Price: Free Plan & Pricing Plans Available

Whether you're a solo blogger, a small business owner or a large company, Yoast has the right SEO plan to help you optimize your website for search engines. In fact, their free plan is good enough for many website owners.

Yoast SEO, a popular WordPress plugin for Search Engine Optimization (SEO), offers a variety of pricing options to suit different user needs and budgets. But again, the free version is up to the challenge for many web designers.

SEO PowerSuite

Price: Free Plan & Pricing Plans Available

SEO PowerSuite is a comprehensive suite of SEO tools built to help agencies, businesses and individuals of all skill levels improve website ranking and organic traffic. It is simple to use, produces excellent results and can help immensely with SEO tasks.

Even better than what it offers is what you pay. They feature a variety of plans for paid users and a free plan for those who want to see what it can do before they lay down cash for a subscription.


Price: Free Plan & Pricing Plans Available

SEMrush, a leading online marketing platform, offers an amazing marketing toolkit that caters to the diverse needs of businesses and individuals, ranging from solo bloggers to large enterprises. It’s a leader in the industry for a reason.

Whether you're just starting out with SEO or need advanced features for managing multiple websites, SEMrush has a plan that fits your budget and requirements. They also offer a free plan.


Price: Pricing Plans Available

SpyFu is a user-friendly SEO tool that can help you uncover your competitors' keywords, backlinks, and advertising strategies. It has so much functionality, and for so many different tasks, we think it’s a great asset to have in your toolkit.

They have a range of pricing options aimed at ensuring every business, agency and individual interested in boosting SEO performance can have their chance. Best of all, they offer a 30-day money-back guarantee at time of writing.


Price: Free Plan & Pricing Plans Available

Moz is an exceptionally comprehensive SEO platform that can help businesses of all sizes improve their website ranking, organic traffic, and online presence. It offers a host of features to boost SEO performance and is easy to use.

With its flexible pricing plans and diverse features, Moz is a popular choice for SEO professionals and website owners alike. They offer a free plan that will introduce you to what’s available.


Price: Pricing Plans Available

SEOJet is a unique and effective SEO tool that uses AI and data-driven insights to help build targeted backlinks and improve website ranking. This is accomplished via an intuitive interface with excellent support.

Whether you're a solopreneur, a small business owner, or a large agency, SEOJet has a plan that fits your budget and requirements. All of their paid plans have a money-back guarantee too so there’s zero risk in trying it out.

WebFX SEO Checker

Price: Free

When you need to quickly audit the SEO value of a website what do you do? Well, if you’re like us you grab your toolkit and get to work testing every facet of the site. WebFX SEO Checker makes a good deal of this work instantaneous.

There’s nothing better than an absolutely free tool that provides you with much needed information. That’s exactly what WebFX SEO Checker does and it does it incredibly well for the price.


Price: Free

FAQFox is a free tool that allows agencies and businesses to find the questions their target audience is asking online. This information can be invaluable for developing content strategy, improving website SEO and understanding customer needs.

Because it’s free there is nothing holding you back from taking a look. It might be the perfect tool for your needs – especially with the free pricing attached. After all, you can never know too much about your audience.


Price: Free Plan & Pricing Plans Available

KeywordsFX offers a valuable solution for businesses and agencies looking to optimize websites for search engines. Keyword research is an enormous part of successful SEO and another free tool in your toolkit is never a bad thing, right?

With its free plan and affordable paid options, KeywordsFX helps you discover relevant keywords, understand your competition, and make informed decisions about your SEO strategy. Take a minute and test it out. You’ll be glad you did.

Keywords Everywhere

Price: Free Plan & Paid Credits

Keywords Everywhere offers an affordable and accessible solution for keyword research, making it a valuable tool for bloggers, small businesses and SEO professionals alike.

With it’s system of free research and paid upgrades, there’s a world of opportunity here for even those on the tightest budgets. Use the tool for yourself and see if it’s right for you before you miss out on a great asset.

Screaming Frog SEO Spider

Price: Free Plan & Pricing Plans Available

How do you understand what the engines see when they crawl your site? What are those bots seeing and thinking? If you’ve ever wondered about this then Screaming Frog is for you. Their SEO Spider can tell you a lot about your site.

With its flexible pricing plans and comprehensive features, Screaming Frog SEO Spider is a powerful tool that can help marketers of all levels improve their website's search engine ranking and online visibility.


Price: Free Plan & Pricing Plans Available

WooRank is a comprehensive website analysis and SEO tool that offers an amazing array of features for newcomers to SEO and seasoned professionals who have been in the trenches for years. It’s easy to learn, simple to use and produces excellent results.

Whether you're just starting out with SEO or need advanced features for managing multiple websites, WooRank has a plan that fits your budget and requirements. There’s a free plan too so trying it does not equal committing to anything.

Answer The Public

Price: Free Plan & Pricing Plans Available

Answer The Public offers an excellent tool for understanding any target audience and their search intent so you can better target them. The system is pretty simple and easy to get comfortable with and the results are worth the time investment.

With its flexible pricing plans, you can choose the option that best fits your needs and budget. You can even go for the free plan until you deem in wise to subscribe to a paid option.

Page Speed Insights

Price: Free

With mobile being vital to success in today’s marketing of just about anything, it pays to know how quickly your website loads for users interested in what you have to offer. Page Speed Insights is a simple website that lets you test your URL’s speed.

Being free, this is a tool you should use any time you’re curious about loading times on your site or landing pages. You know user’s won’t wait around for your page to load so stay on top of it with Page Speed Insights.


Price: Free Plan & Pricing Plans Available

Majestic SEO offers a comprehensive suite of tools for backlink analysis, SEO audits, and competitor research. They cater to diverse needs, from individual bloggers to large enterprises, with tools to deliver everything your SEO needs.

Majestic has a range of plans available – including a free plan – so it’s certain you’ll find a price-point that fits your marketing budget. Their tools do a fantastic job and may be just what you’re looking for to improve your SEO.

Raven Tools

Price: Pricing Plans Available

Trying to find an all-in-one SEO platform to help you take charge of your rankings? Raven Tools offers a comprehensive suite of SEO tools that cover all the bases including site audits, backlink analysis, reporting and so much more.

They cater to businesses, agencies and freelancers of every shape and size and offer adaptable pricing plans to suit a multitude of needs. There isn’t a free trial or free version at this time but they offer a money-back guarantee.


Price: Pricing Plans Available

MarketingCloudFX offers diverse marketing automation solutions to help businesses automate and streamline their marketing efforts – including SEO. They can automate marketing processes, improve efficiency and aid in achieving marketing goals.

Their pricing structure reflects this diversity, catering to businesses and individuals with almost every possible marketing need. They do not have a free trail at time of writing but do offer a money-back guarantee.

Surfer SEO

Price: Pricing Plans Available

Surfer SEO is a handy content optimization tool built to help you come up with content that ranks higher in search engine results. We all know how important rankings are to overall success so having a tool that helps with this just makes sense.

Surfer SEO offers a variety of pricing plans to cater to different needs and budgets. As of the time of this writing, they do not offer a free trial or free limited free version so you’ll need to signup if you want to reap the benefits.


Price: Free Plan & Pricing Plans Available

Linkody is a backlink monitoring and management tool created to assist website owners and SEO professionals in tracking backlinks, identifying weaknesses and forming stronger link profiles.

Linkody offers a selection of pricing plans which show they’re trying their hardest to bring the benefits of their tool to as many marketers and businesses as possible. We appreciate that and their free plan.


Price: Free Plan & Pricing Plans Available

SEOptimer offers businesses and marketers an exceptionally versatile SEO audit tool and platform that’s as easy to use as it is effective at what it does. So, if you have SEO site audits to perform you might want to check SEOptimer.

They offer various pricing plans which make it possible to use the tool a little or a lot. It all depends on your needs. Plus, there’s a free option and we’re fans of that when we’re talking about SEO tools.


Price: Free Plan & Pricing Plans Available

Do you need a comprehensive suite of website monitoring and SEO tools? We all do. Thankfully, there are quite a few out there to choose from including Sitechecker. You can audit domains, analyze SEO parameters and more.

While there are any number of reasons to recommend Sitechecker, we always focus on pricing first as that’s the most important element to most readers. This tool offers both a free and paid version so it’s no-risk to test it for yourself.

HubSpot Website Grader

Price: Free

HubSpot Website Grader is a free tool that helps assess a website's performance and identify areas for improvement. It provides insights and recommendations to help optimize websites for better ranking, user experience and lead generation results.

Even though HubSpot Website Grader is free, it offers features and insights that can significantly impact a website's performance. It's a must-use tool for business owners and marketers who want to better their online efforts.

Google Search Console

Price: Free

One of the most important aspects of SEO is ensuring that your site is properly communicating its value to the search engines. It can be really tough to do this without submitting a sitemap and that’s what Google Search Console is for. Use it.

There is no charge to use Google Search Console and it’s not as difficult to utilize as many think. It’s worth every second you devote to it and your websites will thank you for giving the bots a roadmap to crawl.

Google Analytics 4

Price: Free

Google Analytics 4 (GA4) is a next-generation web analytics platform designed to offer a more comprehensive and insightful view of your website's performance in the ever-evolving digital landscape. It replaced Universal Analytics.

It represents a significant shift from the previous version, offering a future-proofed foundation for data measurement and analysis. Data is gold in marketing and GA4 provides it in droves.

Google Trends

Price: Free

Google Trends is an incredibly valuable tool for discovering and analyzing popular search queries on Google Search. It provides valuable insights into what people are searching for online across different regions, languages and timeframes.

There is no charge to use Google Trends so you can visit as often as you like and put the tool through its paces. It’s a great way to stay ahead of the competition by knowing what’s on the mind of your audience.

Free SEO Report Card

Price: Free

Singularity’s Free SEO Checker is a tool designed to provide basic analysis of a website's SEO performance. It offers an easy way to identify areas for improvement and gain insights into your site's visibility and ranking potential.

With a name like Free SEO Checker, it should come as no surprise that there’s zero cost for taking advantage of the tool as frequently as you wish. After all, knowing how your site’s SEO measures up is always helpful.

Internet Marketing Ninjas

Price: Pricing Plans Available

If you’re interested in having your site audited for SEO value by a professional with tools at their disposal, we welcome you to visit our Local SEO page to learn more about what we offer. You can also check out Internet Marketing Ninjas SEO auditing options.

At the end of the day, we felt it would be beneficial to provide another tool created and utilized by an SEO agency. Access to their tools will come at a cost as they do not offer any type of free trial or free tool access.

Bing Webmaster

Price: Free

Pretty much identical to Google Search Console but designed and used to perform the same function on the Bing search engine. Bing’s bots need to know about pages and updates and that’s what Webmaster Tools can do for you.

We strongly recommend that every site owner interested in finding true success online should investigate Bing Webmaster Tools at their earliest opportunity. The time you spend with it will pay dividends going forward.


Price: Free

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Disclaimer: Shiny marketing tools won't guarantee marketing gold. Tailor our picks to your unique needs, test the tools and unearth growth that's truly impactful.