Pay-Per-Click Tools

Pay-Per-Click Tools

Google Ads

Price: Free Signup – Set Any Budget Google Ads, formerly Google AdWords, is an online advertising platform developed by Google. It allows businesses and individuals to create and display targeted advertisements across Google's search engine results pages (SERPs), other websites, and mobile apps.

Google Ads offers a variety of targeting options, including keywords, demographics, interests, and location. This allows businesses to reach a highly specific audience with their advertising campaigns.

Microsoft Advertising

Price: Free Signup – Set Any Budget

Microsoft Advertising is a comprehensive online advertising platform that allows businesses of all sizes, as well as individuals, to reach their target audiences across Microsoft's vast network.

Whether you're a small business looking to reach local customers or a large enterprise seeking to expand your global reach, Microsoft provides a powerful platform to achieve your marketing goals.

Amazon Ads

Price: Free Signup – Set Any Budget

Amazon Ads, formerly Amazon Marketing Services (AMS), is a comprehensive advertising platform designed to help businesses of all sizes reach their target audience on the world's largest online marketplace.

With over 200 million Prime members worldwide, Amazon Ads offers a unique opportunity to connect with potential customers actively searching for products and services just like yours.

Verizon Media

Price: Free Signup – Choose Budget

Verizon Media, formerly known as Oath, is a digital media and technology company owned by Verizon Communications. It offers a diverse portfolio of advertising brands and products designed to connect advertisers with the ideal users.

Verizon is a leader in the digital media space with a global reach so it just makes sense to investigate opportunities it provides. Its diverse portfolio of products allow it to provide a range of solutions for consumers and businesses alike.


Price: Free Trial – Pricing Plans Available

DataFeedWatch empowers businesses to optimize their product feeds for a multitude of marketplaces and advertising platforms, including Google Ads, Amazon, Facebook, and more.

This cloud-based software automates the tedious and time-consuming process of feed management, freeing up valuable resources for more strategic marketing initiatives.

Semrush Advertising Research

Price: Pricing Plans Available

Semrush's Advertising Research capabilities provide invaluable insights into your competitors' paid search strategies. With its suite of tools, you can analyze competitor data, research landing pages and more.

Empowering you or your company with comprehensive advertising research, Semrush Advertising Research provides the tools you need to dominate the paid search landscape.


Price: Pricing Plans Available

Semrush is a comprehensive online marketing platform that empowers businesses of all sizes to succeed in the everchanging, ever evolving digital marketing landscape. It offers a vast array of tools and features for to boost the power of your campaigns.

Without question, Semrush is a powerful and versatile platform that can help businesses achieve their digital marketing goals. It is a valuable investment for any business that wants to succeed online.


Price: Free & Paid Options

WordStream's Keyword Tool empowers you to discover profitable keywords and optimize your SEO and PPC campaigns. It can help you find the ideal keyword combinations to power your paid search efforts.

With free access available, and paid options that expand the effectiveness and utility of the Keyword Tool, WordStream can help you unlock valuable insights into the keywords you need to dominate.


Price: Pricing Plans Available

iSpionage is an excellent tool that’s equally useful for experienced marketers and newcomers to the digital landscape. It delves deeply into your competitor’s SEO secrets to give you all you need to optimize your own strategy.

While it might seem like more of an SEO tool, iSpionage uncovers the secrets of your competitors marketing so you can use that information to better your own campaign performance.

Google Keyword Planner

Price: Free

Google Keyword Planner empowers you to discover profitable keywords and optimize your online presence for search engines. It can be accessed from the Google Ads system and offers keyword suggestions, keyword insights and forecasting.

Start using Google Keyword Planner today and unleash the power of keywords. Take control of your online success, improve ROI and find new outlets for your budget with Keyword Planner.

Google Trends

Price: Free

Google Trends helps you understand the changing search trends and interests of people across the globe. By analyzing Google Search data, it provides insights into trending topics, keyword popularity and seasonal fluctuations.

Using Google Trends will help you make more informed decisions, help you stay ahead of the curve and gain a deeper understanding of your audience. Unlock the power of search trends and find new opportunities for success online.


Price: Free Trial – Pricing Plans Available

Adalysis empowers businesses to optimize and manage paid advertising campaigns across Google Ads and Microsoft Ads. Its suite of tools helps you simplify campaign management, uncover hidden insights and make smarter decisions.

Whether you're a small business owner or a large marketing agency, Adalysis can help you take your paid advertising efforts to the next level. Plus, they offer a free trial so there’s nothing stopping you from checking it out.


Price: Free Trial – Pricing Plans Available

AdEspresso is a user-friendly platform that empowers businesses and individuals to simplify social media advertising across Facebook, Instagram, and Google Ads. It provides a comprehensive suite of tools to help.

The company caters to businesses of all sizes, from individual marketers to large agencies. Its simple interface and powerful features make it a valuable tool for anyone looking to improve their social media advertising.


Price: Free Trial – Pricing Plans Available

Optmyzr is a comprehensive PPC management platform that empowers businesses to streamline campaigns and achieve optimal results. Through a suite of powerful tools, Optmyzr helps you automate tasks, optimize campaigns and gain deeper insights.

With plans to fit any need, Optmyzr is designed to deliver precisely what you need to lift your paid search efforts to a whole new level. Their free trial should give you all the time you need to determine if it’s right for you.


Price: Free Trial – Pricing Plans Available

Optimizely provides businesses of all sizes the tools to deliver exceptional digital experiences through experimentation and personalization. It offers feature management, content management product information management and more.

Better still, Optimizely offers customized pricing plans that make it easy to get the tools you need to empower your digital marketing efforts across platforms. Try it out with their free trial and decide for yourself if it does what you need it to do.


Price: Free Trial – Pricing Plans Available

Supermetrics makes it possible for businesses to connect their marketing data from various platforms and analyze it seamlessly. It acts as a bridge between your data sources and your desired destination.

Supermetrics is a valuable tool for businesses looking to streamline their data management and gain deeper insights from marketing efforts. There’s a free trial so you can test it without committing to anything.


Price: Pricing Plans Available

DoubleClick is a comprehensive suite of digital advertising tools developed by Google. It offers solutions for both advertisers and publishers, enabling them to manage campaigns, target audiences and help with bidding and optimization.

Overall, DoubleClick is a powerful solution for businesses of all sizes to optimize their digital advertising efforts and achieve their marketing goals. They offer a range of pricing plans to fit your specific needs.

Ad Badger

Price: Free Trial – Pricing Plans Available

Ad Badger assists Amazon sellers with optimizing their Product Listing Ads (PLAs) and Sponsored Products campaigns, maximizing profitability and driving sales. It can help with automated bid management, negative keyword management and more.

It doesn’t matter whether you’re a small seller or a global brand, Ad Badger gives you all the tools you need to hit new heights on Amazon. There is a free trial available ands pricing plans suited to every business.


Price: Free Trial – Pricing Plans Available

Adplorer is a comprehensive platform for managing and automating local advertising campaigns across Google Ads, Microsoft Ads, Facebook Ads, and Instagram Ads. It empowers businesses of all sizes to automate tasks, optimize campaigns and more.

To sum up, Adplorer provides powerful, comprehensive solutions for businesses to streamline local advertising efforts, improve efficiency, and achieve their marketing goals.


Price: Free Trial – Pricing Plans Available

Teikametric is a leading marketplace optimization platform that empowers businesses to sell, advertise, and manage their products across top marketplaces like Amazon and Walmart. It can help you optimize product listings, manage advertising campaigns and more.

Whether you want to optimize existing listings, launch new products, or manage your marketplace advertising campaigns effectively, Teikametric can help you achieve sustained success.


Price: Free Trial – Pricing Plans Available

Adzoola gives businesses the ability to create and optimize successful YouTube advertising campaigns by providing placement targeting, keyword research and competitive analysis.

No matter what sized business you run or how large or small your footprint, Adzoola can work wonders when it comes to optimizing your campaigns for the best possible results.


Price: Free Trial – Pricing Plans Available

Helium10 is a comprehensive suite of tools designed to empower Amazon sellers of all sizes to succeed. It provides a wide range of features to help you with product research, listing optimization, inventory management, operations management and more.

Helium10 is for everyone selling on Amazon – both small sellers and seasoned pros – with pricing plans available to fit almost any need. Take advantage of their free trial and see if it’s the right tool for your store.


Price: Free Trial – Pricing Plans Available

Looking for assistance with ad copywriting? Want an AI tool that can help you with ad copy variations? You’re looking for Wordtune. It’s an AI-powered writing assistant that can take your ad writing to a whole new level.

For any marketer or company interested in boosting their ad writing performance, Wordtune is a tool that you’ll find is as easy to use as it is effective. Best of all, there’s a free trial so you can test it out before you buy.

Price: Free Trial – Pricing Plans Available, formerly known as Jarvis, is an AI-powered copywriting tool that helps businesses create high-converting content across various formats. It empowers users to create powerful marketing copy, test out ad variants and write in new styles. is a versatile AI copywriting tool empowering businesses of all sizes to create high-quality ad copy, improve their paid search efforts and achieve their conversion goals.


Price: Free Trial – Pricing Plans Available

Sell smarter, not harder. That’s what you can expect when you start using Sellics, a comprehensive tool designed to empower Amazon sellers of all sizes to manage and optimize their businesses effectively.

As far as Amazon tools go, Sellics does it all and it does it well helping with spend optimization, automation, analytics and more. Check out their free trial  and then pick a plan that makes sense for you.


Price: Free Trial – Pricing Plans Available

Sellozo is an AI-powered Amazon advertising platform designed to help sellers automate campaigns, optimize for optimal results, manage everything from one place and gain insights to boost store performance.

This is definitely a tool that works just as well for newcomers as it does for seasoned veterans of Amazon Ads. It can simplify campaign management and improve ROI for those who use it so give it a try.


Price: Free Trial – Pricing Plans Available

Zon.Tools is an incredibly powerful Amazon PPC (pay-per-click) software designed to help sellers automate the management of their campaigns and simply workflows to maximize profits.

Zon.Tools offers a flexible pricing structure with plans tailored to businesses of all sizes and needs. They offer a free trial period too so there’s no risk in taking the software for a test drive.


Price: Free Trial – Pricing Plans Available

SpyFu is an all-in-one competitive intelligence tool for digital marketers and internal marketing teams. It helps you understand your competitors' online strategies across various channels including paid search platforms.

Use it to identify profitable keywords, find undiscovered opportunities in your keyword universe and benchmark performance. Their free trial makes it easy to see if the tool is right for you and there is no commitment necessary.

Wordstream Advisor

Price: Free Trial – Pricing Plans Available

WordStream Advisor gives businesses the tools required to take control of their online advertising and achieve their marketing goals with simplified campaign management, automated bidding and optimizations and performance monitoring and reporting.

Whether you're a small business, a marketing professional or an agency, WordStream Advisor helps streamline online advertising efforts, achieve marketing goals and unlock business potential.


Price: Free Trial – Pricing Plans Available is a great tool businesses can rely on to manage and automate their Google Ads and Microsoft Ads campaigns with precision and efficiency. It helps optimize budgets, automate management and scale your advertising efforts. is an asset for any agency, company or individual looking to boost the performance of their paid search campaigns. Take control of your PPC campaigns today by checking out their free trial.

Disclaimer: These tools are sparkplug's, not rocket fuel. Test drive before you blast off. Every business is unique – tailor your marketing mix with a pinch of savvy.