Content Marketing Tools

Content Marketing Tools

Brafton

Price: Custom Quotes

Brafton offers an all-in-one content marketing solution. You can manage the entire content creation process, from planning and scheduling to publishing and performance tracking, within a single platform.

Pricing tiers are based on features, team size and content volume. A basic plan for small teams starts around $100 per month at the time of writing.

BuzzSumo

Price: Free Plan & Pricing Plans Available

BuzzSumo is a powerful tool for content marketers, offering features to identify trending topics, analyze high-performing content, monitor mentions and discover influencers.

This is a tool for content marketers who want to create data-driven content strategies, improve their content performance and reach a wider audience. The pricing plans cater to different needs and budgets, making it accessible for solopreneurs to large enterprises.

Buffer

Price: Free Plan & Pricing Plans Available

While Buffer's primary focus is scheduling and publishing social media content, it also offers some helpful tools for content marketing that go beyond just automation.

This is a good option for small businesses and individuals who need a simple and affordable way to manage social media content. While its built-in content marketing features are not as extensive as other dedicated tools, they can be helpful for basic content discovery, engagement and analysis.

Semrush

Price: Pricing Plans Available

SEMrush is a well-known all-in-one SEO and marketing platform, but its capabilities extend far beyond keyword research and competitor analysis. In fact, it boasts a robust suite of tools specifically designed to empower content marketers and supercharge their strategies.

Its extensive features cater to a wide range of needs, from keyword research and competitor analysis to content creation and social media publishing. Pricing options are flexible, providing scalability for individuals and businesses of all sizes.

Asana

Price: Free Plan & Pricing Plans Available

Asana, primarily known for its project management features, isn't quite in the same league as dedicated content marketing tools like BuzzSumo or SEMrush. However, it offers functionalities that can significantly support and streamline the content creation process within your team.

Choosing Asana primarily for content marketing might not be ideal, but it can be a powerful complement to dedicated content marketing tools for streamlining your content creation process and team collaboration.

Surfer SEO

Price: Pricing Plans Available

Surfer SEO stands out as a content optimization tool rather than a general content marketing platform like BuzzSumo or Semrush. While it doesn't directly offer features like topic research or social media publishing, it excels in analyzing and optimizing existing content for maximum search engine visibility and organic traffic.

It focuses on the technical aspects of on-page optimization and analysis, leaving other content marketing aspects like topic research and social media promotion to other tools.

Grammarly

Price: Free Plan & Pricing Plans Available

Grammarly, primarily known for its grammar and mechanics correction, offers surprisingly helpful features for content marketing! While it doesn't compete with dedicated research and social media platforms like BuzzSumo or SEMrush, Grammarly can significantly enhance your content writing and publication process.

While it lacks dedicated research and social media functionalities, its focus on language quality and style improvement can significantly elevate your content marketing game. The affordable pricing makes it accessible for individuals and small teams, providing an excellent return on investment.

Portent Content Idea Generator

Price: Free

The Portent Content Idea Generator is a free online tool that helps you come up with creative and catchy titles for your blog posts, podcasts, videos, or other content.

This is a great tool for anyone looking for inspiration and assistance in crafting engaging titles for their content. While it doesn't offer features like keyword research or competitor analysis, it can be a valuable asset to your content creation process.

Quora

Price: Free

Quora, while not a dedicated content marketing platform like BuzzSumo or SEMrush, offers interesting potential for content marketing efforts. You can use it for showcasing expertise, reaching a targeted audience and more.

Quora can be a valuable tool for content marketing when used strategically. The platform allows you to connect with a targeted audience, establish expertise, and potentially drive traffic to your website.

Reddit

Price: Free

While not a traditional content marketing platform like the big names in the industry, Reddit offers unique opportunities for engagement and reach, making it a potentially valuable tool for brands and creators.

Reddit can be a powerful organic content marketing channel for reaching targeted audiences and building brand trust. However, its success requires significant sweat equity to understand its culture, cultivate authentic engagement, and create high-quality content that resonates with specific communities.

Answer The Public

Price: Free Plan & Pricing Plans Available

Answer The Public (ATP) isn't just a keyword research tool; it's a goldmine for content creators and marketers searching for unconventional and audience-driven content ideas. Unlike other platforms that analyze existing content, ATP delves into the realm of what people are actively querying in search engines.

Answer The Public is a powerful tool for content creators and marketers who want to move beyond generic keywords and craft content that directly answers their audience's questions and concerns. Its intuitive interface, visual data presentation and unique insights make it a valuable asset for developing engaging and relevant content strategies.

Hemingway App

Price: Free Plan & Pricing Plans Available

Hemingway App, despite its simple interface, packs a punch for content marketing by honing your clarity and conciseness. While not directly focusing on research or social media like other tools, it helps you craft content that grabs attention and reads smoothly.

While it doesn't offer keyword research or competitor analysis, its focus on readability and clarity can significantly improve your content's effectiveness, audience engagement and potential SEO performance.

Inspectlet

Price: Free Plan & Pricing Plans Available

Inspectlet isn't a typical content marketing platform like others; instead, it delves into user behavior analysis. By recording visitors' sessions and providing heatmaps, click paths, and recordings, Inspectlet helps you understand how users interact with your content, allowing you to optimize it for maximum engagement and conversion.

By observing real user behavior, it empowers you to identify areas for improvement, optimize your content for better engagement, and ultimately drive higher conversion rates.

StoryChief

Price: Pricing Plans Available

StoryChief is a content management platform specially designed for content marketing. Unlike more general-purpose CMS like WordPress, it focuses on streamlining the content creation process for teams and making it easier to collaborate, distribute and analyze results.

Its focus on collaboration, multi-channel publishing and analytics makes it an excellent choice for content marketers who want to create high-quality content, reach wider audiences, and track their results effectively.

Ubersuggest

Price: Free Plan & Pricing Plans Available

While Ubersuggest is primarily known as a keyword research tool, it offers some features that can support your content marketing efforts indirectly. However, it's not a complete content marketing platform like the big brands, lacking dedicated functionalities for topic brainstorming, social media publishing or competitor analysis.

It's important to remember that Ubersuggest primarily focuses on keyword research and SEO. For a more comprehensive content marketing solution, you'll likely need to use it in conjunction with other tools.

Google Trends

Price: Free

While not a full-fledged content marketing platform, Google Trends is a powerful free tool that can supercharge content strategy by providing insights into what people are actually searching for. It's like peering into the collective mind of the internet, revealing the hottest topics, rising trends and seasonal shifts in user interest.

Remember, Google Trends is a starting point, not a magic bullet. Use its insights to inform and refine your content strategy, not dictate it entirely.

MonsterInsights

Price: Price: Free Plan & Pricing Plans Available

MonsterInsights is a popular WordPress plugin primarily known for its Google Analytics integration. While not a complete content marketing platform, it offers functionalities that can significantly enrich your content marketing efforts within the WordPress ecosystem.

If you're primarily using WordPress and value detailed Google Analytics integration for content performance analysis, MonsterInsights is definitely worth considering. However, if you need broader content marketing functionalities you might need to combine it with other tools.

Dataminr

Price: Custom Quotes

Dataminr isn't a traditional content marketing platform like BuzzSumo or SEMrush. Instead, it delves into the realm of real-time news and event monitoring, providing access to unstructured data like social media feeds, news wires, and financial exchanges.

While not directly focused on content creation or audience engagement, Dataminr can offer unique insights and early warnings that can fuel your content strategy and give you a competitive edge.

Survey Monkey

Price: Free Plan & Pricing Plans Available

While SurveyMonkey isn't a dedicated content marketing platform, it offers an invaluable tool for content creators and marketers: understanding your audience. By crafting insightful surveys and collecting valuable data, SurveyMonkey can power your content strategy in exciting ways.

Remember, SurveyMonkey is just one tool in your content marketing arsenal. Use its insights to inform your strategy, not dictate it.

Edgar

Price: Free Trial & Pricing Plans Available

Edgar isn't your typical content marketing platform, but it focuses on a specific aspect: automating social media scheduling and resharing your existing content. While not directly involved in content creation or audience research, Edgar excels at keeping your social media channels active and your audience engaged with your evergreen content.

If you're looking for a way to keep your evergreen content in circulation and maximize your social media reach without constant content creation, Edgar could be a great fit.

Keyword Surfer

Price: Free Plan & Pricing Plans Available

Keyword Surfer isn't just a keyword research tool – it's an SEO-powered content creation platform designed to take your content from bland to optimized, ultimately boosting your search engine ranking and organic traffic.

While not as comprehensive as platforms like BuzzSumo or Semrush, it excels in on-page content optimization and actionable keyword suggestions. Try the free tier before you make a final decision.

Jasper

Price: Pricing Plans Available

Jasper, formerly known as Jarvis, isn't just a content marketing tool; it's a powerful AI writing assistant designed to supercharge your creative process and automate various content tasks.

While not a complete content marketing platform that covers aspects like audience research and competitor analysis, Jasper excels in generating different kinds of creative text formats and helping you overcome writer's block.

Kred

Price: Purchase Credits for Use

Kred operates a bit differently than other content marketing tools! It's not a platform for directly creating or publishing content, but rather focuses on influencer marketing and connecting brands with creators on social media.

If you're interested in exploring influencer marketing to leverage social media reach and amplify your brand voice, Kred could be a helpful tool. However, it's just one piece of the content marketing puzzle – ensure you have a solid content strategy and audience understanding before diving into influencer partnerships.

CoSchedule

Price: Free Plan & Pricing Plans Available

CoSchedule isn't just a tool; it's a comprehensive content marketing platform designed to streamline your workflow, optimize your content, and collaborate with your team, making it feel like you're in mission control for your content marketing efforts.

If you're looking for a powerful platform to organize, track, and optimize your content marketing efforts, while collaborating seamlessly with your team, CoSchedule is definitely worth considering.

GatherContent

Price: Pricing Plans Available

GatherContent isn't a single instrument in your content marketing orchestra; it's the conductor, bringing all the elements together for a smooth and unified performance. It's a content operations platform designed to streamline your workflow from ideation to publication, making content creation a collaborative and organized process.

Looking for a content operations platform to orchestrate content marketing efforts and ensure everyone is playing in harmony? GatherContent is worth considering. If you're a solo creator or have simpler content needs, other tools might be more suitable.

DivvyHQ

Price: Free Plan & Pricing Plans Available

DivvyHQ isn't just a tool; it's a comprehensive content operations platform designed to guide you through your content marketing journey, from planning and strategizing to creation and publication. Think of it as your content command center, bringing all the elements together for a smoother, more efficient process.

If you're looking for a powerful content operations platform to orchestrate content marketing efforts with detailed insights and comprehensive features, DivvyHQ is definitely worth a try.

Nuzzel

Price: Free Plan & Pricing Plans Available

Nuzzel isn't your typical content marketing tool. Rather, it focuses on a specific aspect: content curation and social media sharing. While not directly involved in content creation or audience research, Nuzzel excels at helping you discover and share the most relevant and engaging content with your audience.

This focuses on sharing existing content, not directly creating it.

Its effectiveness depends on your social media network and the quality of content shared within it. The higher-tier plans can be expensive for individual creators or small teams.

ScribbleLive

Price: Custom Quotes

ScribbleLive isn't a one-stop content marketing platform, but rather focuses on managing and optimizing the content creation process within teams. Think of it as a content production workflow choreographer, ensuring smooth collaboration and efficient content delivery.

ScribbleLive offers a custom pricing model based on specific features and team size. They do not publicly disclose their pricing information, requiring potential users to contact them for a quote.

Awario

Price: Free Plan & Pricing Plans Available

While Awario offers features valuable for content marketing, it isn't primarily a content marketing tool. Its core strength lies in social media listening and brand monitoring.

If you're looking for a powerful tool to gather valuable insights from social media conversations and inform your content marketing strategy, Awario is definitely worth your time. If you need help with content creation, optimization or scheduling, other tools might be a better fit.

Disclaimer: Think of these as tools as potential marketing brushes, not completed masterpieces. Your creativity paints the picture so try these tools out and find your ideal brush!