Google’s Latest Update Impacts On Local SEO
Yes, we understand that some might see this as a clickbait headline to be followed up by a vague description of how the almighty Google algorithm has impacted Local SEO. That’s what you’re expecting but it’s not what we’re here to deliver. No, we’re here to share some exciting news about how the Local SEO clients at Lift Conversions have seen tremendous growth in both keywords ranked and overall SEO value as detailed by SpyFu’s SEO tools.
To illustrate the impact that the new Google update has had on our Local SEO efforts, we’ve taken an example from our Chicago clients to showcase just how much of a bump we’ve seen in results since the update took effect. As you might expect, this upward swing was not immediately apparent – just as when Google finishes rolling out an update is always a guess at best – but it did take hold rather quickly and its impacts are still being felt month after month.
Look At These Local SEO Results – Before & After Update
Okay, so the best way for us to communicate this information so that anyone – agency owner or business owner – can judge the impacts for themselves was to simply provide the snapshots from our tool showing exactly what happened to the results after the update went into effect. So, let’s talk a bit about the example client before we dive into the results.
Client Vertical: Roofing
Geography: Chicago (City & Suburbs)
History: The client came to us in 2017 with no website history. We purchased his domain, built his site and have optimized it with onsite and Local SEO pages since its creation. This included five (5) Location Pages focused on all the company’s core services and a specific city, town, village or neighborhood community. Each locale possible was included in this Location Page strategy and sixty (60) pages were delivered per year.
Results Prior to Update: Before the latest Google update, our Local SEO pages had done an excellent job of delivering organic value to the site. However, this trendline was slow and gradual with no dips to speak of but also no huge jumps to report. In short, the service was delivering as intended with the client pleased with results.
Results After Update: The best way to show how much of an impact the update had on our ongoing Local SEO efforts is to provide snapshots of the month’s results going back to May of this year. You can view the results for May, June, July and August for yourself and determine the value of what we offer.
Local SEO Results – May 2021
Local SEO Results – June 2021
Local SEO Results – July 2021
So, Can Our Local SEO Work For Your Business Too?
Absolutely, it will work for you and your business in much the same way it has worked for this client. And the costs for this type of SEO are incredibly different than what you might expect from traditional SEO. For one, this type of organic site optimization doesn’t rely on curation to stay relevant. That means you won’t be paying someone to handle services you really don’t understand – like backlinks and linkbuilding. Those can become expensive and completely unwieldy for anyone without expertise to manage long-term. So, you’ll be locked into a relationship that you have no way out of – at least if you want your SEO value to stay in place.
With our Local SEO approach, we’re not dependent on links at all. Those can come from a Directory Audit & Repair agreement that ensures you have full ownership of the directories that disseminate data to sites all across the web. No, our Local SEO focuses on keywords and content written for the benefit of the user. No spamming keywords to rank – just solid content pages that are as evergreen as we can make them. That means they hold their value no matter what the algorithm does.
How To Get Started With Local SEO From Lift Conversions
When you’ve looked over the snapshots we’ve shared above and would like to connect with us to learn more about our Local SEO service, all you have to do is pick up the phone and call our offices directly at (773) 419-3636. That will put you in touch with our top-rated team who will be happy to walk you through exactly how Local SEO can impact your bottom line without breaking the bank. Can’t call? Don’t worry about it – just submit a completed contact form with your information and we’ll reach out to you in the form you find most accommodating. It’s that easy to get amazing service from a team devoted to your success!
Image Source SpyFu
