In the pre-internet era, individuals used phone books to find businesses. Nowadays, this process has been significantly improved with the introduction of Google Business Profile, formerly Google My Business. This listing empowers business owners to furnish users with current information, potentially impacting their financial success.
With Google overseeing nearly 80% of searches, businesses without a Google Business Profile are overlooking numerous opportunities for enhanced traffic to their website and physical location(s).
Managing a Google Business Profile goes beyond ensuring accurate operating hours. It involves identifying questions your customers have and proactively addressing them in your listing. Achieving optimal results requires genuine strategy, consistency, and continuous research.
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Today's equivalent of the phonebook, Google Business Profile – previously Google My Business – compiles business listings within a particular geographic area.
Certainly! Picture operating a business without signage. How would customers locate you? Would they even try? Most likely not. Therefore, having a listing is essential.
Certainly. In reality, it's a system that disregards business size or sales figures. Its purpose is to offer users the optimal results for their queries including SMBs.