Google Best Practices

Google Best Practices

Follow Best Practices In Google Ads

While Google Best Practices provides valuable insights and strategies, it's important to remember that every business and campaign is unique. Always adapt these recommendations to fit your specific goals, audience, and industry.

Keywords & Targeting:

  • Keyword Research Tools: Explore Keyword Planner and external tools for a comprehensive research approach.
  • Match Types: Utilize different match types strategically to balance reach and control.
  • Negative Keywords: Refine your targeting by excluding irrelevant searches.
  • Remarketing Lists for Search Ads (RLSA):Reach past website visitors with tailored ads for higher engagement.



  • Headline & Description Best Practices: Focus on clarity, relevance, and user benefits.
  • Creative Variations & A/B Testing: Experiment with different formats and messaging to identify high-performing ads.
  • Quality Score Optimization: Understand the elements impacting Quality Score and improve its impact on budget and cost.
  • Ad Extensions: Leverage diverse extensions like callouts, sitelinks, and structured snippets to enrich your ads.



  • Bidding Strategies: Align your bidding approach with campaign goals, whether it's maximizing clicks, conversions, or ROI.
  • Automated Bidding: Utilize Smart Bidding strategies like Target CPA or Target ROAS for efficient bids based on real-time performance data.
  • Bid Adjustments: Fine-tune your bids at various levels (device, location, audience) to optimize budget allocation.


Process & Productivity:

  • Campaign Planning & Budget Allocation: Establish goals, develop strategies, and allocate resources effectively.
  • Campaign Monitoring & Optimization: Regularly analyze performance data and make adjustments to improve results.
  • Seasonality & Holidays: Prepare campaigns for seasonal fluctuations and capitalize on peak seasons.



  • Mobile-First Ad Creation: Design ads specifically for mobile consumption.
  • App Marketing: Explore app install and engagement campaigns across various networks.
  • Call-Only Campaigns: Drive direct phone calls from mobile users.



  • Product Feed Optimization: Ensure accurate and compelling product data for optimal performance.
  • Shopping Insights: Leverage data to understand product trends and market dynamics.
  • Omnichannel Marketing: Integrate your online and offline channels for a seamless customer experience.


Important Note: Some resources included on this page at time of writing – like specific guides and checklists – may be outdated. We recommend you visit the official Google Ads Help Center for the latest information and guidance.

Remember, Google’s Best Practices provide a valuable starting point for any business interested in advertising online, but don't hesitate to adapt and experiment to find the perfect marketing mix for your unique business.

Need help? Contact Lift Conversions right away for answers and assistance with whatever marketing endeavor you’re interested in!

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