Google Believes Marketing Matrixes Are Important. We Agree!
As a business owner, it can be difficult to know what you’re getting into when it comes to digital marketing – especially Google Ads. That’s not surprising as it’s something alien to most laypeople with no stake in pay-per-click advertising. And it can be a hurdle too high for many who feel like diving in would be relinquishing all control. That’s where agencies like Lift Conversions come in. We do the heavy lifting inside the relevant systems so business owners can focus on what they do best – their business.
At Google, their big brain collectives have spent years developing and refining what they define as Matrixes – basically a way to streamline the process and ensure all stakeholders are involved in the account and that its monthly activity is geared toward goals that support each other across different levels of an organization. Let’s take a look at what Google includes in their Relationship Matrix:
- A stakeholder authority chain ensuring influence over higher order goals.
- The people or persons involved in each individual goal and its associated metrics.
- The person or people in charge of overall business objectives, digital marketing objectives and campaign key performance indicators.
Okay, so we understand what a Relationship Matrix is and why it’s important for your agency team to devise one with your assistance as soon as you sign an agreement for search marketing on Google Ads. In short, it’s the layout of who is responsible for what, as well as when and how they report it. Now it’s time to take a brief look at the Business & Marketing Objective Matrix which should be created once the Relationship Matrix is ironed out.
A solid Business & Marketing Objective Matrix focuses on several key areas of importance to your Google Ads account. These have been outlined below so that you as a business owner have an idea of what you need to think about before you spend money on your first click. These are the goals and objectives important to your bottom line and information tied to each. Here are a few ideas from Lift Conversions to consider when creating your Business & Marketing Objective Matrix::
- Who are all of the stakeholders?
- What are each of their objectives for Google Ads?
- Can you specifically quantify each of these objectives?
- How can the success of the objectives be measured?
- Can you identify a timeline for achieving goals?
- Are these objectives built to support each other?
Once you have this information in place, and it’s been shared with your agency team, you’ll be in excellent shape to start your Google Ads effort – and to do so with confidence that you’ll have success in achieving your goals and objectives. Plus, since you took the time to properly identify, quantify and allocate responsibilities you’ll have zero trouble when it comes time for reporting. The steps you’ve taken with your Relationship and Business & Marketing Objective Matrixes will have educated you on what’s involved before the first report hits your desk, so you’ll know exactly how to gauge success for yourself!
Get started with Google Ads, Microsoft Advertising or any other form of search marketing you can think of by contacting the team at Lift Conversions for assistance. We have certified professionals on staff who will walk you through our search marketing process and help you get where you wish to go from a conversion standpoint – quickly and with no long-term contracts to worry about. Call (773) 419-3636 or use our contact form today!
