Get A Grip On Your Consumers with Google’s Help
When you think about the audience that Google serves through their range of products and platforms – Google Chrome and YouTube among them, you’re talking about almost 80% of users around the world with an internet connection. That’s some reach. And with that reach comes a great deal of data pertaining to the interests and trends that are driving queries across their ecosystem – data that they turn into invaluable insights for businesses and marketers to use to improve their efforts online.
Seriously, Google’s Consumer Insights and Consumer Journeys are incredible resources for anyone with a vested interest in learning more about the customers and consumers that make up their bottom line. And before you even start to worry, this is not personally identifiable information or anything nefarious where privacy is concerned. This data and insights gleaned from what users do in Google’s ecosystem – nothing more and definitely nothing you should be concerned about from a privacy standpoint.
So, what will you find when you visit either of these two important resources from Think with Google? A great deal, in fact. From articles discussing the myriad shifts in consumer behavior to interactive reports covering everything from what the world watched in a day to rising retail categories, you’ll find an enormous amount of useful, actionable information on hand every time you visit. Plus, it’s completely free of charge and comes with no need to create an account or login to access what you’re after.
Again, this isn’t just bland data poured into an Excel file. No, it’s vibrant information shared in a wide variety of forms to help anyone – from the seasoned marketer to the startup founder with little experience – find something that can make a difference in the way the reach consumers. You can expect:
- Detailed presentations covering relevant and timely topics.
- Informative articles relating to consumer behavior, needs and beliefs.
- Interactive reports containing data and content about a range of consumer topics.
- Perspective from experts on what’s happening with consumers today.
With so much to offer on both the Consumer Insights and Consumer Journeys pages, you should bookmark them so you can visit regularly. After all, consumer insights and the research into their individual journeys never ends – at least is doesn’t if you want to stay ahead of the curve. Use what Google has to offer, combine it with what you already know about your consumers and make everything you do for them more effective and impactful to your business’ goals and objectives.
Still unsure of what these resources are offering or how best to put the information to use? Maybe you need to speak to a professional – a professional with a long history of Google partnership – like those from Lift Conversions. Whether you need simple consulting or any of the services we offer, our staff is here and ready to assist you with clear answers and honest recommendations. Call (773) 419-3636 or send in a contact form to start a conversation today!
