Does Google AdWords Express Really Work?
The expert Google Ads managers at Lift Conversions have been successfully running search and display campaigns for clients for almost a decade and in all that time we’ve seen just about everything you can see in a search marketing account – including AdWords Express. Though today AdWords Express is a part of Google Ads, it’s still widely known as the entry-level access point for small to mid-sized businesses looking to advertise without a third party manager involved. So, does it actually work? We’ll get to that but let’s take a look at what it actually is first.
What Is AdWords Express Anyway?
Okay, the simplest explanation of AdWords Express is that it’s the most basic Google advertising. What do we mean by basic? In a Lift Conversions Google Ads account you have full control of everything – including the following:
- Keyword & Negative Keyword Selection
- Bidding Strategy & Individual Keyword Bids
- Targeting Including Geography & Demographics
- Ad Schedule & Complete Ad Extension Usage
That’s basically everything involved in a Google Ads effort and it’s all under your total control so you know what’s happening and why. An AdWords Express account on the other hand offers limited control for you as the advertiser. This includes:
- Basic Keyword Concepts – Not Actual Keywords
- Basic Negative Concepts – Not Actual Negatives
- Basic Targeting – Google Makes Determinations
- Daily Spend Limit – No Bidding or Modified Bids
- Call & Location Extension Only
Then Why Choose AdWords Express?
Honestly, this is a very good question and one that we have no solid answer for. Of course, we know why Google says you should use the platform. They believe they can make better choices than you can, and with no experience they’re right, but that doesn’t mean they’re the best managers of your advertising budget – far from it in fact. Let’s look at it like the founder of Lift Conversions does. Think of your advertising budget as the money you can gamble on your business. That makes Google the casino and the dealer. Your competition is at the table too. That’s Google Ads.
AdWords Express is somewhat the same. Google is still the casino. They’re still the dealer and they’re dealing to you and your competition. But with AdWords Express you’re handing all your chips to the dealer and asking them to win for you. Does that make any sense – especially when they’re doing the same for everyone at the table? That’s what you get with AdWords Express – the minimal amount it takes to keep you at the table and that’s never the goal for any smart advertiser.
Make A Sound Decision & Call Lift Conversions!
No, you’re a savvy business owner. You want to beat the casino and every competitor sitting at that table. That’s what management from Lift Conversions can do with your available budget – we can beat Google at their own game and we do it in over 47 verticals across the USA and Canada every single day. Schedule a completely free Google Ads consultation with our top-rated team today by calling (773) 419-3636 or submitting a completed contact form so that we can call you!