Digital Marketing Campaign Flow
By following this comprehensive digital marketing campaign flow, your team can ensure seamless and effective campaign execution, from initial needs analysis to ongoing monthly management and optimization. Regular communication and collaboration among departments contribute to the success of the campaign.
Sales Department – Needs Analysis:
Initiate the process with a thorough needs analysis conducted by the sales department. Understand the client's business, goals, target audience, and key performance indicators (KPIs). Identify the products or services to be promoted and the overarching objectives of the digital marketing campaign.
Pick Test Keywords – Share with Sales:
Collaborate with the sales team to choose initial test keywords based on the needs analysis. These keywords should align with the client's offerings and business objectives. Obtain feedback from the sales team to ensure that the selected keywords resonate with the target audience.
Preliminary Research – Share Keyword with Client:
Conduct preliminary research on the chosen keywords, analyzing their search volume, competition, and relevance to the client's industry. Share the research findings and the selected keywords with the client for approval. This collaborative approach ensures transparency and aligns the campaign with the client's expectations.
Close Sale – Sign Agreement:
Once the client approves the selected keywords and campaign strategy, proceed to close the sale by finalizing the agreement. Ensure all terms and conditions are clearly outlined, including campaign objectives, budget, and the duration of the engagement. Obtain necessary approvals and signatures to formalize the partnership.
Account Managers – Setup Account:
Transition to the account management team to set up the digital marketing account. This involves creating accounts on relevant platforms such as Google Ads, social media channels, and other advertising platforms. Configure account settings, ensuring accurate tracking and measurement mechanisms are in place.
Website & Social – Review:
Collaborate with the website and social media teams to review the client's online presence. Ensure that the client's website is optimized for the campaign, with relevant landing pages and clear calls-to-action. Align social media profiles with the campaign objectives, coordinating content and branding strategies.
Creative Copy – Create:
Develop compelling and relevant creative copy for the digital marketing campaign. Craft ad copies, headlines, and visuals that resonate with the target audience and align with the campaign goals. Collaborate with the creative team to ensure consistency in messaging across all digital channels.
Logical Setup – Layout:
Implement a logical setup for the campaign, including the structuring of ad groups, targeting parameters, and budget allocation. Design a strategic layout for the campaign elements to optimize performance and ensure efficient budget utilization. Leverage insights from the needs analysis and preliminary research to inform the logical setup.
Manage Account – Monthly Management:
Once the campaign is live, the account management team takes charge of ongoing optimization and monitoring. Conduct monthly management activities, including performance analysis, keyword adjustments, A/B testing, and budget reallocation based on the campaign's key metrics. Regularly communicate with the client to provide updates and insights.
Remember, you don’t have to go it alone if marketing workflows are overwhelming to you. Lift Conversions can help with white label services!