While Microsoft’s engine isn’t the equal to Google’s, it should still be a part of your overall marketing efforts if you hope to capture all possible traffic in your targeted geographic locations. Lift Conversions is a Bing Ads Accredited agency with Bing Insiders on the team, so we have the mastery of Bing’s engine you’ll need to get the most from your search advertising. With 145 million unique desktop searchers on the network, and 69 million who can’t be found on Google at all, Bing offers businesses the opportunity to be a part of their 6 billion monthly searches.  Spencer Wade: Individual Profile | Dwight Wade: Individual Profile | Jon Erikson: Individual Profile

In our years of working with the Bing Network, we’ve come to realize a few things about their engine and the audience that uses it. First, Bing has quite a large number of older, affluent users across the United States due to the fact that it comes preloaded on all Windows computers. Many of these users aren’t computer savvy enough to feel confident in changing the preferred browser on their machine, so they tend to use Bing from that day forward. These users tend to have more disposable income than their Google counterparts, so businesses should seriously consider giving a portion of their budget to Bing’s Network.

This can be seen even more clearly when you look at the desktop search numbers as attributed to both Google and Bing. While Google holds 80% share of the market, that’s only valid when you include mobile devices in the statistics. If we remove mobile completely, then Bing’s share of the pie increases to 34% while Google’s decreases to 66%. Again, this is all due to the way Bing is preloaded on Windows computers – which will not stop any time soon – and the difficulty some older people have with changing this functionality.

If you’re already using AdWords, or if you believe Bing might be the right place to find your customers, then Lift Conversions can help. Our team of Bing Insiders will help you plan your strategy before building out your Bing Ads campaigns to dominate your competition. The auctions for ad placement are normally less expensive in Bing than in AdWords, so it’s a great place for any business to get acquainted with search marketing. Call either of our office locations – Chicago (773) 419-3636 or Westminster (303) 332-6012 – or use our helpful Contact form to have one of our team members reach out to you directly.