Animated Videos: Reasons Every Business Should Use Them
Anyone reading this, unless you’ve just discovered the internet and this is the first page you’ve ever visited, has watched a video on YouTube or Vimeo, Snapchat or Facebook. They’re literally everywhere you look – and for good reason. They do an amazing job of entertaining and educating viewers – not to mention enriching their online experience. Yet, they remain one of the most overlooked and underutilized marketing avenues available to business large and small. Why is that? Well, maybe businesses just haven’t caught on to why they’re so important – and multifaceted – when it comes to getting the message out about their products or services, so we’ve taken the time to aggregate why we feel they’re so integral to a brand’s overall marketing into several key points. Let’s take a look:
There Is No More Creative Medium – Period
Animation is limitless possibility. There are no rules, no boundaries, and, above all, no impossible. You can use your creativity to explore whatever you desire and, in a perfect world, make your creation enjoyable for others, informative of your goods and services, and something people want to share with others. We know, we know – that’s asking a great deal from drawings, but you’d be surprised at just how powerful simple drawings can be when moving in a series you created to tell your specific story. It’s dynamic. It’s engaging. It works.
Animation Asks Less & Delivers More
Believe it or not, a large number of studies have proven, unequivocally, that video – especially powerful video – remains planted in the minds of end users longer than text; even catchy slogans. Not only that, videos have the potential to pass along a great deal of information in far less time than it would take to read the same data – and with far less nuance possible. Why do you think there are so many YouTube DIY videos? People could easily find an article with specific instructions online, so why do they prefer video? That’s easy. If a picture is worth a 1,000 words, as the saying goes, what would the number be for an animated video? Imagine trying to get a visitor to your site to read a novel’s worth of information about your business before they leave. Then, imagine your competitor offers a 5-minute video that explains the same industry. Which do you think visitors would prefer? Which would you?
Generate Buzz, Entertain & Catch Fire
Business owners only need to look at the rise in TV and internet usage as compared to the decline in book sales and library cardholder numbers year-by-year to see video long ago surpassed the written word as the nation’s preferred form of information consumption. So, arguing that video generates more interest is unnecessary, but in case you still need convincing just take a look at the New York Times bestseller list. How many copies were purchased? Now, go look at YouTube’s trending videos. It doesn’t matter which you choose, it’s going to have more viewers than the bestselling book sold copies. It’s the world we live in and, whether it’s what you prefer or not, it’s the makeup of your target audience. So, if your market prefers video, why would you stick with text?
As you can clearly see, we feel pretty strongly about the power of animated video to explain your goods and services and, if done right, maybe even entertain your visitors along the way. It really is a world of possibility where you have no limitations on what you can accomplish. We’re sure there are a million ways you could use animation to improve your current efforts and all it takes to discover them is trying out the service for yourself. It could dramatically improve your user experience and, who knows, even increase all-important conversions, too. There’s also the fact that your site’s SEO will most definitely improve because, after all, YouTube is owned by Google and they hold all the cards – or 80% of them anyway.
If you’re interested in seeing what an animated explainer video could do for your business, all you have to do is fill out our helpful contact form or give us a call at (773) 419-3636 to begin discussions about your vision for animation’s future in your business model. Our team’s ready to help you make the choices you need to make your business the best it can be.