Proper installation of Analytical tracking software
- Proper installation of Analytical tracking software (Analytics Help)
Google Analytics: www.google.com/analytics
Step 1: Set up a Universal Analytics property in your account There are two ways to set up a Universal Analytics property in your account: Set up a new property, or upgrade an existing property to Universal Analytics. There are different considerations and instructions you need to follow for each process. Click each + below for more information. New | Upgrade
Step 2: Implement a Universal Analytics tracking code After you have a Universal Analytics property set up in your account, implement the version Universal Analytics tracking code that’s right for your technical environment. There are different considerations and instructions you need to follow if you’re setting up the tracking code for the first time, or if you’re upgrading from an older version of the tracking code. Click each + below for more information. Setup | Upgrade
Define Goals with conversion events
- Define Goals with conversion events (Conversion Reports Help)
Create New Goal: 2 basic options for creating Goals: Using a goal template & Creating custom goals
Configuration Options: Goal Name Slot ID, Goal types: Destination Goal details, Duration Goal details, Event Goal details, Pages/Screens per session Goal details. Goal value: Values for Event Goals, Values for Goals with Ecommerce Tracking. Verify your Goal and Revise or Edit as needed.
Call tracking installation with Lead Scoring capabilities
Know What Makes Your Phone Ring
CallRail – Call Tracking Everywhere: Measure phone call conversions from your search, digital, and offline marketing campaigns – including PPC keywords.
CallRail – Record Phone Calls: Call recording makes it easy to qualify leads, coach your staff, and improve customer service. Easily review and annotate your phone calls.
CallRail – Dynamic Number Insertion: Automatically show you’re tracking phone number to the right audience. Capture the full visitor journey before and after the call.
CallRail – Setup Numbers Instantly: You can configure a new call tracking number in less than a minute. Our call flow builder helps create custom call routing for your business.
Google Call Forwarding for advanced call reporting:
Google – How Google forwarding numbers work: When you use a Google forwarding number with your call extension, we’ll assign a unique Google phone number to your ad.
Google – Set up Google forwarding numbers: Add a Google forwarding number to a new or existing call extension. Track performance of your calls, phone impressions, calls, Phone-through-rate, breakdown by device and details about each phone call.
Google – Report calls as conversions and use automated bidding to optimize them: With Google forwarding numbers, you can track calls that tend to be long enough to make a sale, and count these as conversions. Google – A Guide to Driving Calls with AdWords