Analyze Webmaster tools data
Google Webmaster Tools: Getting Started
- Add your site to Search Console.
- Verify your site ownership.
- Manage people who access your account.
- Site Settings
- Manage your sitemap
- Monitor your messages and your site
- Maintain your site with Google in mind
Use the reports and features
Search Appearance: Visualize how your site might appear in search. Monitor your structured data markup. Add structured data, HTML Improvements, Sitelinks.
Search Traffic: Queries & Links, Search Analytics Report, Manual Actions, International Targeting, Mobile usability.
Google Index: Index status, Content Keywords, Block your website content from Google Search results, Opt-Out of display on Google+ Local and other Google properties, Re-including content in search, Do NOT use the URL blocking tool for maintenance reasons, Remove old or deleted information from Google, Prevent images from appearing in Image Search on pages that you own
Crawl: Crawl stats, Crawl errors, Google crawlers, HTTP status codes, Preview how Google gets your content, Block access to your content, Point Google to more of your content, Tell Google about your duplicate content
Security: What is malware? What is hacking or hacked content? If your site is infected, Malware infection type: Server configuration, Malware infection type: SQL injection, Malware infection type: Code injection, Malware infection type: Error template, Binary malware or unwanted software, Cross-site malware warnings, Hacked type: Code injection, Hacked type: Content injection,
Hacked type: URL injection, Recover a hacked site, Request a malware review or unwanted software review, Disavow backlinks.
Tools: Google Analytics and Search Console
Create search friendly content
Are you on Google? Do you need an SEO? Steps to a Google-Friendly Site, Guidelines
Webmaster Tools Resources: Webmaster Blog, Webmaster Forum, Webmasters Google+, Webmasters Twitter, Webmasters YouTube Channel, Get Your Business Online.
Bing Webmaster Tools: Submit your Site; Verify Bingbot Tool, Sitemaps, Plugins, Widgets, Bing Places, and Solutions.
Testing Site Speed & Load times
PageSpeed Insights: Make your web pages fast on all devices. Web Performance: Learn more about web performance tools at Google, including browser extensions and APIs for Insights, PageSpeed Service, and our optimization libraries. About PageSpeed Insights: PageSpeed Insights analyzes the content of a web page, and then generates suggestions to make that page faster. Learn more.
Confirming mobile friendly compliance
Mobile-Friendly Test: This test will analyze a URL and report if the page has a mobile-friendly design. Learn more about the mobile-friendly criteria and how it may affect Google's search results by reading Google's blog post.
Mobile Guide: Why make a website mobile-friendly? How do I start? What are the top three things I should know when building a site for mobile devices? How much does it cost to build a site for mobile devices? What should I think about when working with a developer? What are the top three mistakes beginners want to avoid? What are the next steps?
Getting Started – Quick Start: Find out if my page is mobile-friendly: Take the Mobile-Friendly Test
Make a site mobile-friendly with 3rd party software: If you have a website that uses third-party software see Customize your website software for mobile users
Make a site mobile-friendly and dive into the technical details: Review the Getting Started section on Web Fundamentals, our resource for web developers
Read our Mobile SEO guide for an overview of the implementation process
Work with someone to make my site mobile-friendly: Review our advice for working with a developer
Enable & Apply Structured Data Segments
Understanding Structured Data: “Structured data markup" is a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now.
Search Appearance: Visualize how your site might appear in search, Monitor your structured data markup, Add structured data, HTML Improvements, Sitelinks
Add Structured Data: Adding markup directly: Structured Data Markup Helper, Data Highlighter: Data types supported, Create a page set, Publish or unpublish a page set, Delete a page set, Tips and tricks, Troubleshooting
User Experience (UX)
User Experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service.